I’m Chyi, also known as Fish, a brand and product designer based in Malaysia. Seven years working between brands, content, photography, film and, lately, code.

What I care about most is that the things I design are both visually pleasing and genuinely useful, so they bring something good to the people I’m building for, and to the people who end up using them.

Outside of work, you’ll usually find me cooking, taking photographs or filming something, and making content on the side. I also run a small podcast called Rattan Talks.

How I got here

  • 2026–nowA47 MediaProduct designerI’m bringing A47’s AI creator studio and its website back to one warm brand, from the first research to the new homepage, now live at a47media.com.
  • 2026–nowPascalFounder and brand designerA small brand studio of my own, for startups, tech and service businesses.
  • 2026Paperballad & Co.Creative strategistThree months on four accounts in sustainability, aesthetics and consumer brands: content plans, reels from script to edit, and freelancers brought in to meet the deadlines.
  • 2024–25After Work BakesCo-founder, brand and visual designAn artisanal microbakery that sold RM30,000 in three months, purely on word of mouth. I led the creative direction for the brand and the marketing.
  • 2022–25GrofContent marketing associate, then seniorIn-house and remote, for a Singapore SaaS accounting company. I worked on the rebrand from Sprout Asia to Grof, the creative direction for our campaigns, and our organic content marketing.
  • 2021–22Platform Hospitality GroupMarketing communications intern, then marketing executiveAn F&B hospitality group with upscale cafes and restaurants in Kuala Lumpur. I worked on the product campaigns, the product photography and the outlet launch videos for Botanica+Co and Entier.
  • 2018–21myBurgerLabCrew, part-timeA homegrown burger restaurant. I was pioneer crew for the MyTown and Bangsar outlet openings, and event crew at big food events like Urbanscapes, Tiffin and Bon Odori.
  • 2017Gorilla Studio3D generalist, internA post-production and animation studio, and my first. I worked on motion graphics and video compositing for commercial breaks on Astro television.