I design brands and products that look good and work well. Simple, made with care, and shaped by how people feel.

Tan Chyi

Brand and product designer, based in Malaysia.

After Work Bakes

Brand identity
Packaging
Photography

Hands shaping a round of dough with a bench scraper, banneton baskets stacked behind.

The After Work Bakes stall at an open-air market: customers at a long white table of bread under white umbrellas.

A round sourdough loaf with a deep, dark scored crust, held up in a white cloth.

Black sesame bagels on a wooden board.

An artisanal organic microbakery that grew on word of mouth.

Mei Mei drawn in black line: a chubby round character with a snail on her head, hugging a loaf.

A glass jar of gingerbread men, tied with a “jolly bread man” tag and a red After Work Bakes label.

RM30,000 in three months with no ad spend. Stocked by Justlife and Green Bamboo.

View the After Work Bakes case study

A47 Media

Design systems
Product design
Landing page

A47’s homepage: a curved wall of photo and video cards over the headline ‘Create any ___ you can imagine’ and a square prompt box.

A woman sits by a campfire under strings of lanterns, water and city lights behind her, a still from A47’s wall.

Lemon slices, white blossom and salt crystals close up, a still from A47’s wall.

An AI creator studio turned into a warm, editorial space for everyday creators.

A47’s Video section on charcoal, headed ‘Direct every shot’, with three numbered panels: Direct, Animate and Extend.

A47’s Audio section on charcoal, headed ‘Give it a voice and a sound’: three voices as stone busts on orange discs beside two sound clips.

A man at a glass door looks out over a terrace at dusk, palms beyond, a still from A47’s wall.

Live at a47media.com. The first version went live five days after my first prototype.

View the A47 Media case study

Grof

Brand positioning
Brand guidelines
Website

Before: nine Sprout Asia social posts in mismatched greens, blues and yellows.

Grof’s website, redesigned: ‘Your Financial Sidekick for Exceptional Business Growth’ beside photographs of three smiling business owners.

Grof’s hello card: ‘hello, we’re grof, your financial sidekick for exceptional business growth’, beside a smiling man in a Grof T-shirt.

Grof post on navy: ‘How to stay out of trouble from LHDN’, a cartoon man peeking nervously at a door marked LHDN.

A corporate services firm turned into a warm, human financial sidekick for founders.

Grof post on navy: ‘When do you know it’s a good time to quit?’, the word quit underlined in orange.

Grof biz tips post: a founder weighs ‘absorb cost?’, ‘pass it on’ and ‘register SST’ under ‘How to stay profitable while cost is rising?’

A café owner in an apron smiles down at a tablet, an orange ring drawn around him.

LinkedIn following up 30% after the rebrand. Clients said it felt more approachable.

View the Grof case study